Jinger and Roger Heath started Beauticontrol, a network marketing company, in 1981 and it's headquartered in Carrollton, TX. Beauticontrol is a wholly owned subsidiary of the Tupperware Corporation and is an internationally operated MLM. Beauticontrol markets cosmetics and other personal care products.

The company utilizes over 60,000 independent distributors they call Skin Care and Image Consultants to market their full line of products. These independent distributors utilize a direct sales marketing method in conjunction with house parties to sell product. Tupperware has mastered the art of house parties with their kitchen products and implements the same type of system for Beauticontrol.

Having an affiliation with Tupperware makes this a strong and well funded business. Tupperware is one of the largest and best ran network marketing companies in the world so having them as your mother company can't be a bad thing.

Beauticontrol is a solid company that does several things a viable MLM should do like:

• Company has a good reputation.
• The company offers an above industry average compensation plan.
• The company puts their emphasis on marketing their products.
• The company offers quality products.
• Beauticontrol has been in business for over 20 years.
• They provide solid support for their Consultants.

However, like most MLM businesses they do not offer full time income right away but the potential is there for one.

Beauticontrol is a viable business that offers a solid potential income for their consultants just remember that it will take time to establish enough sales to provide a full time income.

After analyzing Beauticontrol I give them an 8 on a scale from 1 to 10.

Yours in Success.

I have tried and researched hundreds of online business opportunities. Most of them have been scams and schemes but recently I have found a system that earns me a consistent monthly income with no selling at all. When I find these diamonds in the ruff I like to share them with my readers and this one is a must see. Click here to see!

SEM Bootcamp: How Search Engines See Keywords by Jennifer Laycock (SEM Bootcamp articles are no-frills content designed to bring small business owners up to speed on the concepts and techniques needed to market their businesses online.) One of the questions I hear over and over again when I teach a search marketing boot camp is "How do search engines know which of my words are my keywords." These folks believe Google has a "list" of keywords and they come to your site hunting for them. While I can understand their line of thinking, the idea that search engines dub certain words on your site as your keywords isn't really true. That said, it's actually a common misconception among people who are new to the world of search engine optimization. Since a basic understanding of how search engines do their job is paramount to building a solid foundation of search engine optimization knowledge, let's do a little delving into how search engines view your content and your keywords. Search Engines Can't Read Ok I may be overstating it a little bit, but in the most literal sense of the word, search engines cannot read. They can detect patterns and match patterns, but they do not comprehend what they're reading. This means they don't come to your site thinking "gee, I'm going to learn about red rubber balls today, I hope this site talks about them." Instead, they visit your site and look for patterns of letters that happen over and over again. Then they realize those patterns define the content of the site. Let's see this in action. Jump Rope I mentioned earlier that search engines look for patterns. They don't really know what a particular word is, but they do know when certain letters repeat themselves in the same way over and over and they'll take note of this. Sometimes those patterns form words, but the reality is they could also be complete gibberish. Either way, those patterns stand out. So, if a search engine was indexing a cluster of text from a web site and saw the letters j, u, m and p showing up over and over again next to the letters r, o, p and e, they'd take note. Let's see this in action: When a search engine spots these repeating letters, they do some analysis to find out how often those letters show up, where they show up and so on. Suddenly, our search engine knows this section of text is probably about "jump ropes" even though the search engine has no idea what a jump rope is. This makes "jump rope" one of the keyword phrases for this section of text. Rubber Balls The same approach holds true for the phrase rubber balls as well. Let's say a search engine spider was reading the following snippet of text: Once again, the spider is going to note a pattern where the letters r, u, b, b, e and r show up next to b, a, l, l and s fairly often. They'll take that info and throw it into their database and figure out what pattern of letters represent the keywords for this bit of text. Understanding Keyword Density/Frequency This is why the concept of keyword density and keyword frequency first came into play. In order for search engines to say "hey, this pattern shows up fairly often, that must mean something..." the pattern has to show up fairly often. This is why you need to make sure you're working keywords into your content. On the other hand, the knowledge that search engines looked for repeating patterns made it easy for search marketers to try and figure out the exact ratio (keyword density) of keywords to other text. Unfortunately, once everyone started writing for the same "ideal" keyword density, the density stopped being effective. (This is partly why off-page factors now count so heavily toward rankings.) Now you still need to make sure you have enough occurrences of your keywords in your copy to make them stand out, but there's not really any magic formula to follow. Word of Warning: Do not shove your keyword in there too many times or you'll ruin your visitor experience. A good rule of thumb is to read your content out loud. If it sounds forced, it probably is. Why You Can't Target Too Many Keywords on One Page Now that you have a basic understanding of how search engines find and analyze the keywords in your content, you may be ready to ask another common question. "How many keywords can I target per page?" The general rule of thumb on this is two or three keyword phrases per page. Here's why: It's the repeating patterns that makes keywords stand out as important. Put too many repeating patterns (keywords) into a page of copy and suddenly, nothing stands out. In other words, if you try to tell a search engine that five or six phrases are all "important" by using them often in your content, the engine is likely to decide none of your words are important. If you look at this example of text, you can easily see "red marbles" standing out. However, if I show you a section of text that includes all three of my example phrases: You'll notice there are so many things trying to stand out, that nothing stands out. What happens here is a jumble of competing keywords all competing for attention. The engine can't sort out which one is the most important and your page of content and your keywords lose all effectiveness. Make it Easy for Engines but Focus on Visitors While I'd love to tell you to focus solely on your visitors, the truth is it's not possible. Search engines do require your attention and a bit of special work done just for them, but your primary focus should still be the visitor. This means you need to understand how search engines "identify" these keywords while still recognizing the need to work them into well-crafted, engaging content that will lead your visitors down the path to conversion. Make it easy for the engines by working your keywords into your content, headlines, title tag and links. Once you've done that, focus in on your readers. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Tue, 22 Jul 2008 17:32:58 -0600 Become a better Analyst with these 5 Skills by Manoj Jasra If you are looking for a career in web analytics and want to establish a solid foundation of skills as a part of your overall analytics training, then I recommend adding the skills below to your tool-set to help you become a very well rounded analyst before you enter the field. Taking a course on web analytics, reading a book on web analytics or subscribing to a web analytics blog are a good start, but frankly, are not good enough by themselves.   Search Marketing: I always think of Web Analytics as a tool to help your search marketing strategy. Without an understanding of the different strategies that your business is implementing, how do you know what to measure. Paid Search, SEO, Email Marketing, Social Media, Press Releases, and Textual content are all different segments that web analytics should integrate with. Furthermore, once you know what strategies your business is implementing, it becomes important that you have a seat at the table so you can help plan for the future.   Programming / Software Development: Having a background in software development has come in handy numerous times in my career. Understanding a programming language makes it much easier to implement web analytics as well as make it much easier to speak with IT to make implementation changes on your behalf. Many search marketing tools (including web analytics solutions) provide APIs which come in handy to integrate data from different sources. Having programming knowledge allows you to code your own applications without having to rely on other developers. Office Tools, Excel/Access/PowerPoint: Microsoft office products (or similar technologies) are something you'll use very often. Custom Functions, Charting Tools, Pivot Tables, V-Lookups are just a few components in excel you'd better get used to. Anyone can get put together a few slides in PowerPoint, but it takes real skills to create a presentation which entices people to keep watching and listening. I mention Access because in the past I have used Access to combine data from Analytics and Paid Search in order to understand the ROI down to the keyword level. You don't need Access, you could use SQL Server or MySQL as well. Deeper Analysis: This sounds like a fairly broad topic, but it entails the ability to understand things like Multivariate Testing, Statistical Analysis, Understanding Users (usability) and behavioral targeting. Having experience in these types of skills takes you from a great analyst to Web Analytics Guru. Passion: This is a difficult skill to develop, it almost has to come naturally. You won't really succeed as a Web Analyst without having a thirst to continually want to improve and learn. It has to go beyond trying to make $150,000/year, it's having an understanding that if your business succeeds, then your team will succeed and ultimately YOU will succeed. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Wed, 23 Jul 2008 10:35:22 -0600 This is Why I Love Plurk (And Why You Should Too) by Mack Collier If you use Twitter, then you might have heard of a new microblogging site called Plurk.  Both services are alike in that they are both microblogging sites, in the same way that a Jeep and Ferrari are alike because they both have four wheels.  But just as Twitter holds potential for you to grow your business, so does Plurk.  First, it must be said upfront that Plurk has an incredibly quirky interface.  If you are used to Twitter's vertical format, the horizontal scrolling you'll encounter at Plurk will likely confuse and possibly even frustrate you at first.  I must admit, I hated Plurk at first, and almost stopped using the site completely.  But I decided to stick around, and here's why I'm glad I did. The people that use Plurk are INCREDIBLY engaged.  I continue to be amazed at how open and communicative Plurk users are, and there's an incredible sense of community on the site.  This, along with the ability to have threaded conversations, is what makes Plurk such a huge winner. But the key question is, how could any of this help your business?  Here's an example of what I am talking about; earlier today, I came across this post from Josh Hallett, reviewing the Nikon Coolpix S600.  Josh carefully reviews the camera, and shows several stunning photos taken with the camera.  I am always seeing bloggers review products on their blogs, and I always wonder 'How should the company respond to this?' And whenever I will see an example such as this, I would either post about it on my blog, or put it on Twitter.  I would point to the post and say something like 'Here Greg is blogging about his Huffy bicycle.  If you worked for Huffy, how would you respond to this?'  And inevitably, either the blog post or my tweet will get one or two comments, but a true discussion about what this company could do, never results.  So when I saw Josh's post reviewing his new S600, I decided to try again in asking others what Nikon should do about this.  But instead of blogging it, or asking on Twitter, I decided to ask my followers on Plurk what they would do. And literally within minutes, a vibrant conversation erupted around this issue.  One follower would play off an idea suggested by another.  One would clarify another's thoughts, and add their own.  Suddenly, the hyper-connected nature of Plurk users took over, and a conversation that's incredibly valuable, resulted. Now if you worked for Nikon, think of the value contained in that one Plurk.  Here you had several people that are immersed in social media, giving you advice on how to leverage social media to build awareness for your brand.  Here's some of my favorite suggestions: tamar definitely would thank them. maybe add a section on nikon.com to showcase user testimonials with a blockquote and a link back! swoodruff maybe ask Josh if he'd like to be part of Flickr group - Cool CoolPixers. Upload your best Nikon shots. johnrhopkins I would thank him via email, post a message in the comments and consider offering him some perks when he wants to upgrade down the road Herb  now the real question, is the brand manager (or *someone* at Nikon) searching for these types of things so the *can* do something? Now think about how you could use Plurk to gain valuable feedback about your own business.  Maybe you are thinking about starting a blog and want feedback on the best platform?  Should you allow comments?  How to you respond to someone that's blogging about your business?  How do you GET people blogging about your business? As the above Plurk shows (all replies came within 40 mins), Plurk users are incredibly engaged, and quite willing to help you with feedback for business issues you might be facing.  Why not try the site out and see if you like it?  If you want to give it a spin, here are some posts you can check out to give you a better idea of how to use Plurk. Five Reasons Plurk is Better Than Twitter and Vice Versa Twitter Vs Plurk, Who Wins? The Question of Plurk Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Wed, 16 Jul 2008 14:22:06 -0600 Has The Better Business Bureau Outlived Their Usefulness? by David Wallace I came across a story posted at Search Engine Land pointing out that Google has an "unsatisfactory" record with The Better Business Bureau. How can a company voted "top global brand" in 2008 at the same time have an unsatisfactory record with the BBB? Apparently because out of 331 complaints filed against the search giant over the past three years, 2 were listed as unresolved. that's right - just 2! Despite this, Google continues to lead the way in search and nothing on the horizon seems to be able to change that.   This got me thinking as to whether the BBB is still a useful resource in today's online world. Their mission is to be the leader in advancing "marketplace trust" which they accomplish by creating communities of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior. Businesses have always been proud to display their BBB membership, which indicates they are "more trustworthy" than non BBB member companies.   Two things have me concerned however as to whether the BBB has outlived their usefulness, especially in the case of "online" businesses.   1. BBB Discriminates Against Online Business   When a company becomes a BBB member, they are given a certificate that announces their membership. Many will proudly display this in their offices or storefronts so that customers can see they are a member. They may also use the BBB logo it in print advertising to identify their membership. However, should a company decide to announce their membership online via a web site for example, they can only do so through the BBB's Online Reliability Program. Did I mention that this requires an extra fee?   I have argued in the past that the BBB's policy to charge extra when displaying the BBB logo online is a discriminatory practice against online business, especially those who have no other way to announce their membership (i.e. they don't have a physical location or storefront). Online businesses not only have to pay the annual BBB member dues which are based on the number of employees they have, they also have to pay a separate fee to announce that membership on their sites.   The Better Business Bureau needs to recognize that most businesses today have an online presence and that many of their existing or potential customers will visit them there long before entering a physical location. As a BBB member, a company should have the right to announce that membership on their web sites, social media profiles, online press releases and the like, without having to pay extra fees. Until the BBB changes their policy on this, it is nothing short of discriminatory.   2. Do People Even Use The BBB Any Longer?   Since joining the Better Business Bureau in 1998, I can count the number of clients that have been referred as a result of them on both hands. On the other hand, the number of clients who have found us online via organic search results is phenomenal.   This leads me to wonder how much credibility consumers actually place in BBB valuations. It would seem to me that businesses should have much more concern over what people are saying about them online. I'm talking about online reputation. For example, conduct a search for any brand name - even your own. What do the first page of search results say? Are they positive, negative or even indifferent? This is the space where many consumers are now looking when qualifying whether they want to do business with a company or not.   Every time the BBB semi-annual billing statement has arrived in the mail, I have wrestled as to whether to continue my company's membership or not. So far, the BBB has won although I have refused to pay the extra fees for the Online Reliability Program for the last few years even though the BBB logo is present on our sites.   I am much more concerned over what the search results say about our company and if you are a business owner you should as well. If something negative begins to show up on the first page, especially above the fold, it can cause irreparable damage to your business. Many companies have discovered this the hard way which then forced them into the very often difficult task of having to repair their tarnished reputations.   A Better Solution?   One of the beneficial things about BBB membership, at least for consumers, is that you as a company agree to work out disputes with clients. This however is a defense mechanism. In other words, you do not react until the consumer is upset about something. A proactive approach is a much better solution in my opinion. How does one go about accomplishing this? There are several ways to do this with the main idea being "open yourself to communication."   This can be done with a company blog that is open to comments. Putting out quality content that is somehow related to your industry or even the specific products and services you offer is a good start. Allowing consumers to interact with you via the comment system is the icing on the cake. It will allow them to engage you of which they might praise you, probe you for more information or even criticize you. It also allows you to react to them, oftentimes long before negativity hits the search results or the BBB.   Getting involved with social media is also a great way to be proactive. Setting up profiles on all the major social media sites using your brand name(s) is a great way to control what the search results are saying about you. But don't stop there. Get involved with social media, especially when people are talking about you.   It's all about getting involved in the conversation. Consumers want an open dialog with the companies they choose to do business with. So give them what they want.   This is what Google does so well. They give consumers what they want - relevant search as well as a wide variety of other products. They keep the door open for communication as well. That is why an unsatisfactory record with the BBB has not hurt them in the least. They continue to grow, acquire and dominate.   Our BBB membership comes due in December and to be honest with you, I think I might let it go this time around. I just don't see the value any longer when there are so many other productive things you can do to establish trust with consumers. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Wed, 23 Jul 2008 13:15:23 -0600

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