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	<title>straighttalkonbiz.com &#187; Marketing</title>
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	<link>http://www.straighttalkonbiz.com</link>
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		<title>Network Marketing</title>
		<link>http://www.straighttalkonbiz.com/network-marketing-12</link>
		<comments>http://www.straighttalkonbiz.com/network-marketing-12#comments</comments>
		<pubDate>Mon, 27 Jul 2009 10:30:36 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.straighttalkonbiz.com/?p=12</guid>
		<description><![CDATA[Network marketing has been around for ages. It is built around a theory that you create a network of sales people in a hierarchal manner to promote a given product. Some of the more recognizable network marketing companies are Amway, Avon, and Mary Kay.
The companies sell products that they manufacture themselves or have made for [...]]]></description>
			<content:encoded><![CDATA[<p>Network marketing has been around for ages. It is built around a theory that you create a network of sales people in a hierarchal manner to promote a given product. Some of the more recognizable network marketing companies are Amway, Avon, and Mary Kay.</p>
<p>The companies sell products that they manufacture themselves or have made for them and then use a sales force of independent distributors to market the product. These independent distributors are paid a commission or a mark-up on the products. The distributors are also encouraged to recruit new distributors and they are paid override commissions when someone they sponsored makes a sale.</p>
<p>The structure of most network marketing programs is set so that the people highest up the ladder make the most money. Several do not even have to sell a thing they make enough money from the sales of all of their directly sponsored distributors. Network marketing can be very profitable to someone that is willing to work hard and is not afraid to make cold calls.</p>
<p>Network marketing has caught a bad wrap from the acts of a few bad companies. There are several legitimate and successful network marketing companies. These companies have excellent products and solid reputations. They can be viable business opportunities either part time or full time for people that are looking for something with flexible hours. Most network marketing businesses can be operated from your own home. </p>
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		<title>Direct Marketing</title>
		<link>http://www.straighttalkonbiz.com/direct-marketing-8</link>
		<comments>http://www.straighttalkonbiz.com/direct-marketing-8#comments</comments>
		<pubDate>Fri, 24 Jul 2009 11:00:05 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Direct Marketing really is centered on mail order, TV infomercials, newspaper ads, and magazine ads. Direct marketing is about making a sale and that is it. It is purely a numbers game. What I mean by that is when you decide to send out a sales letter asking for money in return for a product [...]]]></description>
			<content:encoded><![CDATA[<p>Direct Marketing really is centered on mail order, TV infomercials, newspaper ads, and magazine ads. Direct marketing is about making a sale and that is it. It is purely a numbers game. What I mean by that is when you decide to send out a sales letter asking for money in return for a product or service you are looking for a response rate (% of people that buy) most direct marketers are pleased with a response rate of 1-3%. That means that for every 100 sales letters sent only 1-3 people actually bought. You think that is pretty bad. Well in reality it&#8217;s pretty good because the mailing or ads were exposed to say 100,000 people. Our response rate was 2% so we had 2000 people buy our product. Now let&#8217;s say that our product sold for $25.00; that means that we just made $50,000 (2000 people X $25.00). That is not bad income for a few days work!</p>
<p>Direct marketing is not that simple it takes a lot of research and money to find the right audiences to focus on. There is hours upon hours spent refining the sales letter or ad before it goes out. It is rather expensive to mail a letter to 200,000 people and get the letter copied. It takes a lot of research and creative marketing to create a successful direct mail campaign. Most seasoned veterans know that they all are not going to be successful it is just a matter of working a plan in small numbers till you find a good response rate then ratchet up the numbers.</p>
<p>Direct marketing can be very lucrative but it is not an easy business to start. My recommendation would be to find someone that has done it, is good at it, and learn from them. It will cut years off of your learning curve. </p>
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		<title>Internet marketing</title>
		<link>http://www.straighttalkonbiz.com/internet-marketing-10</link>
		<comments>http://www.straighttalkonbiz.com/internet-marketing-10#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:18:46 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.straighttalkonbiz.com/?p=10</guid>
		<description><![CDATA[Internet marketing is a lot like direct marketing or the mail order business. Internet Marketing has lower start up costs than direct mail marketing and no postage but they are very similar.
Internet marketing has two types really; the first is marketing a product that is yours or one that you have purchased the rights to. [...]]]></description>
			<content:encoded><![CDATA[<p>Internet marketing is a lot like direct marketing or the mail order business. Internet Marketing has lower start up costs than direct mail marketing and no postage but they are very similar.</p>
<p>Internet marketing has two types really; the first is marketing a product that is yours or one that you have purchased the rights to. The second form of internet marketing is Affiliate Marketing. In affiliate marketing you are marketing a product for someone else and being paid a commission on each sale.</p>
<p>Internet marketing can be very lucrative and it can be done from your own home. All you need is a computer and internet access. Internet marketing is simple to learn and can turn into a full time income for little time invested. It take time getting started because you need a website and learn how to promote it. However, once you have everything in place then you can set it up on autopilot and let the computer do all of the work.</p>
<p>How big is the marketplace? Well it is huge and growing everyday there is an estimated 160,000 people per day that are new to the internet. The internet is still in its infancy and there is plenty of room left on the boat. Just about anything can be sold over the web; there are all kinds online and they have thousands of different interests. Successful internet marketers have been able to find a niche that suits them and then promote their products to that crowd of customers.</p>
<p>If you are interested in Internet marketing then there is a ton of useful information on this website. I urge you to look around and enjoy! </p>
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