What can I say about Terry Dean! He has to be one of my all time favorites. I like his style and his aggressiveness as an online marketer. The other thing that inspires me about Terry is his story! You're asking yourself right now what in the heck is his story? Well, I will tell you that it is my belief that everyone has a story in there life. For example, how some one might have escaped a trouble childhood and a bad family life to become a successful businessman or community leader? That is a story, it the history of your life and how people with a dream don't let it go no matter how bad it gets they find a way to make it happen.

Let me take a quote from Terry Dean's Protégé course, which is fantastic by the way, "I started out broke…and $50,000 dollars in debt…with no assets. I had never had a job for much longer than 30 days and was working as a pizza delivery driver for Little Caesar's right before I started my first online venture. I had tried direct mail, network marketing, direct sales, etc. Name it…and I probably tried it. All I ended up with was higher debts after all of this. I bought my first computer, monitor, and printer for $2,485 from Best Buy (a 75 MHz) with the single purpose of figuring out a way to run an online business.

I spent the next 3 months studying everything I could about online marketing and trying to find the quickest ticket to online success. My first online project was a CD with 2,000 books, reports, and manuals. I priced it at $149.00 and it was a success after only a couple of weeks. Within 6 months, I was earning enough money online consistently to never have to work again."

I know that quote was a little long but I think it was worth it. I can relate to Terry because I share a similar story, I will admit that he is a much, much better marketer than I am. I bought his Internet Marketing Protégé Course and I thought it was great. Jeff Mulligan one of Terry's students, and owner of the CBmall, said it changed his online career. The course is easy to follow, insightful and full of great material that can be put to use. The thing that I like is that he puts it in a simple easy to follow step by step package. I have started using some of Terry's techniques and am seeing results with them.

I truly feel that Terry is one of the good guys and if you are looking for some good marketing information you can't miss with Terry's products.

Terry has more to offer than just his Protégé Course. There is a world of information at www.netbreakthroughs.com that you can take a look at.

I would recommend Terry Dean products to anyone that is serious about making money online!

I have tried and researched hundreds of online business opportunities. Most of them have been scams and schemes but recently I have found a system that earns me a consistent monthly income with no selling at all. When I find these diamonds in the ruff I like to share them with my readers and this one is a must see. Click here to see!

Puppy's Picks - 08/6/08 by Jennifer Laycock I scan a few hundred feeds and read dozens of articles a day so you don't have to. From the difference between building links and building content to principles of influence to a quick and easy keyword research tip, check out a roundup of five posts I classify as "must-read" for the day. Lee Odden looks at the difference between building links and attracting links in a post over at Top Rank Blog. Lee throws in a bit of history on how and why link building came about and asks if we aren't finally getting to the point with integrated marketing where link building is more about content creation than link placement. It's a good question, but just as search engine optimization will never "go away," but rather will blend into best practice marketing, link placement will likely do the same. If you're a fan of keyword research tools and consumer insight tools, you'll want to play with Google's latest offering. Barry Schwartz offers a nice overview of the new Google Insights for Search tool at Search Engine Land, complete with screen shots and sample searches. I played around with it a bit myself today and can see quite a bit of practical use for it. Since we're on the topic of keyword research, Karon Thackston has a quick post over at Marketing Words reminding us of the need to run a search for ambiguous keywords to see what search results get served up. Sometimes a phrase we take one way is more likely to get taken another way. She gives a great example in her post for this. Earlier today I gave a webinar with the teams from Market Motive and Search Engine Strategies on Viral Marketing. Any time I speak on viral marketing or social media, I feel like I spend a lot of time reminding people of the need to understand what makes people tick and to help them learn how to better communicate with their customers. That's why I liked the "6 Universal Principles of Influence" post over at the fuelNet blog today. These are simple, common sense factors that any business or business person can put to work to increase their ability to spread their message. Last month I wrote a fairly critical review of the Lenovo Voices of the Summer Games project. I've been keeping an eye on the campaign as it moves forward and it's been nice to see some of the changes they've made and some of the new aspects being introduced. Today on his blog, Rohit announced he and Ogilvy team mate Kaitlyn will be partnering with bloggers to produce some blog content, photos and interviews from Beijing. They'll be bringing us stories on Olympic marketing, Olympic PR and hopefully some athlete interviews and spectator insight as well. If you want to take part or simply follow along, check out A Beijing Experiment. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Wed, 06 Aug 2008 18:12:36 -0600 Why I Think SERPs Should Go Beyond 10 Results by Stoney deGeyter Yesterday I was in the Universal and Blended Search session at SES San Jose. Shashi Seth from Cooliris provided what I thought was a rather interesting statistic: In the typical search, searchers hit the "next page" link less than 20% of the time. This means that less than 20% of searches actually get to the second page of search results. This leads to two important questions. 1) Are search engines simple not able to provide more than 10 relevant results for a query? 2) If they are, then why wouldn't they provide more than 10 results? It seems to me that if the search engines are confident that they are providing strong, relevant results to a query, that they would want to provide more results than just 10 to each searcher. This isn't an issue with advertising, with longer results pages more PPC ads can be displayed. Expanding the results provides a lot more freedom than they would otherwise have. I would think that providing more results on the first page would be a significant benefit to each user. More results means more options, which means more opportunity for the searcher to find what they are looking for. With blended results, I would think this might be especially important. Since we are mixing images, blogs, news and whatever else the engines find relevant into the first ten results, expanding beyond ten provides more opportunities for the searcher to find the page, or information that best satisfies their query. Which leads back to the first question. If the engines are still only providing 10 results on that first page, are they not confident in the quality of their results? Perhaps that question is answered by the users who click to the next page. Or more precisely, it's answered by the number of users who don't. Personally, I'd like to see engines default to 25 results. Ten results seems to stem back to the days of slow internet connection speeds. That's not an issue anymore. I think it's time for the engines to come out of the early internet ages and start providing more results per page. So to the search engines, I say... if you're confident in your results. Show us. Show us more results per page... by default. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Tue, 19 Aug 2008 12:48:28 -0600 Surprising Branding Benefits of Search by Stacy Williams One of the great benefits of search engine marketing is that it's more measurable than most other forms of advertising and marketing. Search marketers are able to see exactly how many conversions (online leads or sales) they've driven, along with revenue generated and ROI. It's every marketer's dream! But are we missing half the picture by focusing on conversions? Just because we can easily measure conversions, does that cause us to focus solely on this single metric and ignore other, harder-to-track benefits of search engine marketing? I'm talking about branding. You may be surprised to hear how much search engines impact brand awareness and the propensity to purchase. Just seeing a paid search listing, for example, made searchers 38% more likely to have a perception of "exceptional quality" for the brands featured - they didn't even have to click to visit the advertised sites for this increase in brand equity to occur. High search engine rankings translate into perceptions of leadership and credibility across various industries studied. For auto insurance purchasers, 79% said search introduced them to brands they were previously unaware of (2). For wireless service customers, 61% said they expect brand leaders to consistently be in the top results (3). And for travel web researchers, 56% said they looked at a site they didn't intend to because it was one of the first few results listed (4). People using search engines are more likely to consider multiple brands (77% did so) than Internet users that don't use search engines (70%) or non-Internet users (46%). On average, searchers considered 2.5 brands before making a purchase (5). The positive impact that search has on nearly every step in the buying cycle is increasingly being recognized and valued by marketers. Companies are now actually more likely to use search marketing for increasing brand awareness (61%) than for selling directly online (58%) or generating leads (20%) (6). There's no doubt that conversions are critical, and fortunately it's easy for search marketers to measure the conversions they've generated. But it's important to remember that search impacts brand-building throughout the buying cycle, and is likely to have an even more positive affect on a company's brand -- and business as a whole -- than we'll ever be able to measure. Sources: Search Brand Studies, June 06 Yahoo Search Marketing Reach & Engagement, Nov. 05 The Role of Search in the Wireless Market, Aug. 05 The Role of Search in the Travel Research Cycle, Nov. 05 Yahoo's "Long & Winding Road"research, Dec. 06 SEMPO's annual survey of SEM agencies and advertisers, Jan. 08 Special thanks to Ron Belanger and John Cattarulla of Yahoo, whose presentation at the June meeting of the Atlanta Interactive Marketing Association brought these statistics to our attention. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Tue, 05 Aug 2008 16:06:30 -0600 Why I Don't Obsess About Google by Stoney deGeyter So many people are obsessed with Google. And as far as that goes, there is good reason to be. Google is the largest search engine that gets the most searches and delivers far more traffic than any other engine. But I'm not one to watch Google on a hyper-obsessive level. I'm just as happy to let others do that for me. When it comes to our clients we do care about Google rankings. In fact, we really don't look very deep into what rankings are for the other engines (Yahoo and MSN). Typically if you're ranking well on Google the others are not far behind. I recently checked out Google's new Insights for Search, and I have to say that I found it less than insightful. The gist of it is you get to see if any particular keywords are being searched more or less over time. It'll make a decent comparison metric to WordTracker or Keyword Discovery, but not a whole lot more. There are a few other tidbits of information, such as regional search patterns and what not, and this can be used for some additional keyword research. But other than that... yawn. Is it smart to know whats going on in the world of search? Of course. Understanding various signals that the search engines look at and attempting to weight those signals through trial, error and testing is extremely valuable. But more important than what the search engines are doing today, is looking ahead to what they want to be doing, or what they should be doing. And to do that, you often have to look no further than yourself. What would you do if you were a search engine? How would you rate the value of a website? The engines are not smart enough to make assessments like the human mind, but they are trying. Somehow we have to balance what we know of the engines today with what we expect the engines to do tomorrow. One thing we can always be sure of, Google and the other search engines don't want to return results that their users feel are irrelevant. That means that so long as we work to build sites that are relevant, and highly valuable to our target audiences, we're on the right track. You don't have to know the minute detail of all of Google's patents to know what the search engines are going for. That information is always valuable, but also keep in mind that Google is not your target audience. They are just a means for advertising. Getting strong advertising placement is great, but only so far as you're able to sell to your audience once they are delivered from your advertisements. If you can't, then Google doesn't want you in the results. If you can, but not as well as someone else, then that someone else will likely have a better advertising position. On the other hand, if you can provide a good user experience, quality information, and go out of your way to delight your visitors, then you got just the type of site that Google wants in the top positions. Free White Paper: How to Optimize for Google A free 10 page white paper on how to optimize a website on Google the right way - so the website succeeds. Publ.Date : Thu, 14 Aug 2008 10:22:28 -0600

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