The Cadbury bubbly chocolate bar, discontinued in 2003, successfully relaunched in 2007 thanks to social networking website Facebook. A campaign was launched by users contending with the discontinuation with the much sought after chocolate bar. The Wispa bar is a direct contender to Nestlé’s aero. Upon its relaunch, it was sold for a limited time as Cadbury didn’t believe it would sell as much as it did and was then sold on a permanent deal. Before it got relaunched, the Wispa bar got sold as ‘Dairy Milk Bubbly’, a flat lined chocolate bar unlike its original square-tube like appearance.
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